The restaurant has thrived and even expanded to other markets outside the US, in continents such as Asia, Africa and Europe. The following analysis is aimed at determining the competition situation for KFC and how the company can improve its services and products in order to thrive in a highly competitive market. Threat of new entrants. Radix Fried Chicken has become popular because of it offers a fresh menu and this has appealed to many clients.
Huge gains from implementing best practices. The company can identify better ways of performing tasks, managing restaurants or hiring new employees and can achieve huge gains by implementing these best practices in its vast network of restaurants.
Market power over suppliers and competitors. The company clearly demonstrates this with The Coca Cola Company. Wide audience reach does not only help the company to target more customers and increase brand awareness, but also to introduce new services, such as home delivery.
No other restaurant brand, except Starbucks, is included in the list of the top 50 most valuable brands. The brand value is closely related to the brand recognition and reputation.
Usually, the more valuable a brand is the better it is recognized worldwide.
Brand awareness also helps to introduce new products or sell the current ones faster as the company needs to spend less money on advertising.
Interbrand  Few direct competitors have such a valuable and recognizable brand, which strengthens the company. Customers are turning away to newer brands, which offer both, better quality food and service.
The new concept of restaurants is aimed at improving customer experience through faster and more convenient ordering. The company is also planning to facilitate drive-thru experience by introducing more digital solutions to its customers.
Few companies are capable of converting their digital efforts to real gains for their customers. Access the full analysisAnalysis of Kfc. The Forces and KFC Essay.
The Forces and KFC | | James Watson 12/23/ | Executive Summary The seven international environmental forces that impact international business are natural resources and environmental sustainability, economic and socioeconomic forces, political forces, intellectual property and other legal forces, understanding the international monetary system.
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Only at initiativeblog.com". KFC (Kentucky Fried Chicken) is a fast food restaurant chain with headquarters in Louisville, Kentucky, known for its fried chicken. After McDonald’s, it is the largest fast food restaurant chain in the world with reference to annual sales.
It operates in countries with more than 20, outlets. SWOT Analysis of KFC (Kentucky Fried Chicken) KFC has seen a lot of growth in the past few years in the Asian markets. China has remained at the centre of this growth story. In and , the number of KFC restaurants in China has increased rapidly.
It was also the first Quick Service Restaurant brand to have entered China in The seven international environmental forces that impact international business are natural resources and environmental sustainability, economic and socioeconomic forces, political forces, intellectual property and other legal forces, understanding the international monetary system and financial forces, labor forces, and international competitive strategy.
The focus of this report will be on KFC and how they have handled the various forces mentioned show more content This consists of strategic planning, skill level, knowledge management, corporate objectives, mission, vision, and value statements.