Define your business, products or services, and customers by developing a mission statement.
Conceptualizing a New Product or Service Division 2 Introduction One of the essential components when conceptualizing a business is to initially create the vision, mission and values as backdrop of the business.
These facets will be the basis of which the company operates and what it is built upon. A strategic business plan will help the organization define its mission and vision, giving the organization a sense Conceptualizing a new product or service purpose and direction.
In addition a strategic plan will assist the organization with assessing its strengths and weaknesses, and develop short-term strategies that are compatible with long-term objectives. A strategic plan will balance the use of resources, structures, and technologies in order to achieve organizational goals with the least amount of risk.
The organization I chose to introduce a new product to is Dove. Organization Overview Dove is committed to helping all women realize their personal beauty potential by creating products that deliver real care.
Dove believes that beauty should be for everyone, because when you look and feel your best, you feel better about yourself.
It all started with the launch of the Dove Beauty Bar inwhich revolutionized the way women cared for their skin by providing the first alternative soap that was less drying to skin. In addition to Dove Beauty Bars, Dove makes nourishing body wash, deodorant, body mist, shampoo, conditioner and styling aids all designed to help women take great care of themselves.
The antioxidant properties will prevent the formation of highly reactive, damaging molecules by helping to inactivate the metal ions that cause their formation. This product will be produced by the current hair care division, which currently produces various shampoos, conditioners, hair foam, and hair oils.
Conceptualizing a New Product or Service Division 4 because when you look and feel your best, you feel better about yourself. Dove is not about women feeling more beautiful, but about more women feeling beautiful.
One notion of beauty is not elitist. It is celebratory, inclusive and democratic. Vision Statement A vision statement is a declaration of a company's goals for the midterm or long-term future. Ranging from one line to several paragraphs, a vision statement identifies what the company would like to achieve or accomplish.
A good vision statement provides the inspiration for the daily operations of a business and molds its strategic decisions.
As their business grows, so does their responsibilities.
Conceptualizing a New Product or Service Division 5 They recognize that global challenges such as climate change concerns us all. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are. Gaining a competitive advantage takes strategic planning and extensive research.
Dove and Unilever alike remain dedicated to providing their consumers with the highest quality products for themselves and their loved ones. Dove provides women and, more recently, men with products that will enhance their health and well-being. Their iconic brand image of the golden dove is one that embodies the importance of natural beauty and self-acceptance.
Dove has employed the use of real women in their previous advertising campaigns in hopes of relating to women who are interested in redefining those standards of true beauty. Dove has positioned its brand as being one that cares about the prosperity and care of their consumers while breaking the mold of a false sense of reality.
Dove Perfection Hair Color will not create new competition for Dove, as they are currently in the hair care industry. To be actionable, they must be associated with the behavior and action so that employees are clear about what actions are necessary for them to successfully fit into the culture of the organization.
Values are fundamental beliefs. The strengths of the organization are built on these core values. They become the essence of the organization, understood and respected by all employees. Principles are guides to behavior. They guide how employees live their values and influence the results they achieve.
In everything they do, the principles are applied with balance. They shall similarly respect the legitimate interest of those with whom they have relationships. We will not use any form of forced, compulsory or child labor.
Conclusion The mission and vision are predominantly governed by an organizations personalized values. In order to be successful, it is imperative for an organization to develop long-term and strong mission and vision statements, which will not only provide a blueprint for the employees to work, but will also help the organization to develop a brand name of its own.
Planning for domestic and global competition 13th ed. Crafting and executing strategy:Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business Karon Kanadjian Bus/ June 24, We have planned to launch a new division to enhance their existing landscaping products sales as well as help the environment.2 Business Model and Strategic Plan Part 1: Conceptualizing a New Product or Service Division of an Existing Business: John Deere John Deere is a leading manufacturer of many products for many different industries.
and. BUS Week 2 Business Model and Strategic Plan Part I - Conceptualizing a New Product or Service Division of an Existing Business by kixbenn1 in Types > School Work5/5(1).
Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business; Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division of an Existing Business.
Words Mar 3rd, 8 Pages. Show More. Ensure that you are differentiating your product or service.
Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division 1 Business Model and Strategic Plan Part I: Conceptualizing a New Product or Service Division Gwendolyn Riley BUS / September 20, Brian Duhart University of Phoenix Business Model and Strategic Plan Part I: Conceptualizing a New Product or. BUSINESS MODEL AND STRATEGIC PLAN PART I: 3 When creating a new product or business it is important to have several things to ensure the quality and longevity for the consumer. Living to Live is a therapy store that focuses on prolonging life with healthy living through the%(19). Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction. Design has different connotations in different fields (see design disciplines below). In some cases, the direct construction of an object (as in pottery, engineering, management, coding, and graphic design) is also considered to use design .
• Describe how the division addresses customer needs and achieves competitive advantage. • Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to . Conceptualizing a new product or service division of an existing business Business Model and Strategic Planning Outline as a guide to complete sections of your capstone project each week.
A final paper is due in Week 5.